Web of Science:
Assessing the Probability of Purchasing an International Brand Alliance Product in the Context of Perceived Brand Foreignness

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dc.contributor.authorCagan, HO
dc.contributor.authorErol, F
dc.date.accessioned2023-05-20T23:58:45Z
dc.date.available2023-05-20T23:58:45Z
dc.date.issued2023.01.01
dc.identifier.doi10.17153/oguiibf.1145828
dc.identifier.eissn
dc.identifier.endpage43
dc.identifier.issn1306-6730
dc.identifier.issue1
dc.identifier.startpage18
dc.identifier.urihttps://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=dspace_ku&SrcAuth=WosAPI&KeyUT=WOS:000971782600002&DestLinkType=FullRecord&DestApp=WOS
dc.identifier.urihttps://hdl.handle.net/20.500.12597/15542
dc.identifier.volume18
dc.identifier.wosWOS:000971782600002
dc.relation.ispartofESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES
dc.subjectStrategic Brand Alliance
dc.subjectPerceived Brand Foreignness
dc.subjectConsumer Cosmopolitanism
dc.subjectAttitude Towards Brand Alliance
dc.subjectPerceived Quality
dc.titleAssessing the Probability of Purchasing an International Brand Alliance Product in the Context of Perceived Brand Foreignness
dc.typeArticle
dspace.entity.typeWos
local.indexed.atWOS
relation.isPublicationOfWoscd3fbbad-bba8-4bc7-a320-86b25929140d
relation.isPublicationOfWos.latestForDiscoverycd3fbbad-bba8-4bc7-a320-86b25929140d

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