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Assessing the Probability of Purchasing an International Brand Alliance Product in the Context of Perceived Brand Foreignness

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2023.01.01

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Strategic Brand Alliance, Perceived Brand Foreignness, Consumer Cosmopolitanism, Attitude Towards Brand Alliance, Perceived Quality

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https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=dspace_ku&SrcAuth=WosAPI&KeyUT=WOS:000971782600002&DestLinkType=FullRecord&DestApp=WOS
 https://hdl.handle.net/20.500.12597/15542

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