Deepfake: New Era in The Age of Disinformation & End of Reliable Journalism

Abstract

From the very first moment of journalism, it is obvious that there arefake news and therefore reliable journalism problems. However as inmany fields, rapid technological developments in the last centuryhave had dramatic results in the field of journalism too. Theperception of trust in journalism has changed and is changing.Therefore, our age is started to be mentioned as an age ofdisinformation. It is possible to call deepfake (video-audiomanipulation technology based on artificial intelligence) as a new erain this age. As a matter of fact, with deepfake, it has become easy foreven ordinary users to display it as if someone has said somethingthey have never said or went to a place they have never been to.Although this situation has the potential to provide wide benefits invarious fields, it is possible to say that it will cause big problems inmany fields including journalism. Thus, in this article, usingdescriptive analysis method the general social problems caused bydeepfakes are briefly mentioned and it is claimed that reliablejournalism is at risk of disappearing if fast and effective measures arenot taken.