ELECTION DECLARATIONS: EFFECTS ON BORSA İSTANBUL

Abstract

Concept of marketing has become important in political science as in every discipline of science.Political parties have gained a significant functional quality in planning the political marketingactivities during electoral periods and mobilising the social and political fractions in regard to theimplementation of these activities. Political marketing has become even more important in thepolitical competition gaining momentum. Political parties have benefited from the politicalmarketing to be able to respond to the requests of their voters in this competitive environment.This study primarily aimed to analyse how the electoral promises made by political parties usingthe strategic political marketing during electoral periods affected the voters and how this effectreflected on the stock exchange. The study also aimed to compare the before and after of electoralperiods’ effects on the stock exchange to examine how it changed. The event analysis method wasutilized in the study, and it was concluded that the electoral promises mutually had an effect onthe BIST100 index despite a limited one.