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Determinants of the Usage of ChatGPT in the Tourism and Hospitality Industry: A Model Proposal from the Technology Acceptance Perspective

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dc.contributor.authorSökmen, A.
dc.contributor.authorArıcı, H.E.
dc.contributor.authorÇalışkan, G.
dc.date.accessioned2024-05-17T11:56:21Z
dc.date.available2024-05-17T11:56:21Z
dc.date.issued2024
dc.description.abstractChatGPT is a generative artificial intelligence technology. It is a technology that is becoming more widely used. This research aimed to identify the determinants of the usage of ChatGPT in the tourism and hospitality industry. For this purpose, a systematic literature review was conducted, and six determinants of ChatGPT usage were identified. These are experience quality, satisfaction, interaction, ethics, reliability, and design features. These determined variables affect the behavioral intention regarding the usage of ChatGPT. Within the scope of the findings, a model for using ChatGPT is proposed from the perspective of the Technology Acceptance Model. Determinants of the use of ChatGPT in the tourism and hospitality industry have been identified. Relevant articles were subjected to thematic analysis and themes were determined. These; quality of experience, satisfaction, interaction, ethics, reliability and design features. In this research, determinants regarding the use of ChatGPT in the tourism and accommodation sector were identified and recommendations were made.
dc.identifier.citationSökmen, A., Arici, H., Çalışkan, G. (2024). Determinants of the Usage of ChatGPT in the Tourism and Hospitality Industry: A Model Proposal from the Technology Acceptance Perspective. Journal of Tourism and Gastronomy Studies, 12(1), 626-644
dc.identifier.doi10.21325/jotags.2024.1398
dc.identifier.eissn2147-8775
dc.identifier.endpage644
dc.identifier.issue1
dc.identifier.startpage626
dc.identifier.trdizin1230384
dc.identifier.urihttps://search.trdizin.gov.tr/publication/detail/1230384/determinants-of-the-usage-of-chatgpt-in-the-tourism-and-hospitality-industry-a-model-proposal-from-the-technology-acceptance-perspective
dc.identifier.urihttps://hdl.handle.net/20.500.12597/33153
dc.identifier.volume12
dc.language.isoeng
dc.relation.ispartofJournal of Tourism and Gastronomy Studies
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectChatGPT, Artificial Intelligence, Tourism, Model Proposal
dc.titleDeterminants of the Usage of ChatGPT in the Tourism and Hospitality Industry: A Model Proposal from the Technology Acceptance Perspective
dc.typearticle
dspace.entity.typeTrdizin

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