Endorsement of new ecological paradigm: A comparison of provincial and urban samples

Abstract

Despite awareness and concern regarding ecological problems raised, such problems are continued to shape in to crisis, because dominant life style of society is not sustainable. This situation can be explained in scope of people’s worldview or paradigm regarding to nature, natural resources and ecological problems. One of the most known theory about worldview or paradigm related environmental issues is the New Ecological Paradigm(NEP) which describes the rising pro-environmental culture. It represents a paradigm shift from the Dominant Social Paradigm(DSP) which is resource exploitative, growth oriented and materialistic with little and utilitarian concern for nature. The present study is aimed to compare provincial and urban sample in scope of endorsement of pro-environmental worldview.