QR code as a corporate marketing tool

Abstract

The current developments in software field together with the technology not merely do affect the communication sector but prompt the organizations to consider a transformation. In this regard, it attracts attention that some private-sector organizations and public-sector organizations have currently been using the QR Code widely as a communication tool within the context of marketing activities. The QR Code, which can be used on product packages, posters, tickets, billboards and such as stable surfaces, enables customers to get the data about relevant contents. The QR Code performs critical functions such as providing direct access to the services given and data transferring. Therefore, it is possible to say that it assumes an important function for organizations in terms of corporate marketing. This study aims at identifying functions of the QR code in terms of corporate marketing and the purposes for which it is used. The study primarily provides the theoretical framework relevant to the corporate marketing and the QR code. The case study as a qualitative research method was used in the study. So, the sample cases were chosen from different sectors including private and public ones. The study tries to explain the functions of the QR code and for which purposes it is used over the chosen sample cases.