The Importance of Clustering in a Successful Destination Management

Abstract

In today’s globalising conditions, tourism is marketed as a combined product because the demand for tourism increases as the product differs. It is very difficult for tourism destinations, which emerge as a result of the combination of attractiveness, accessibility, tourism businesses, activity and image elements, to survive because tourism destination stakeholders have different goals and objectives. Therefore, there is a need for an effective destination management in which management functions (planning, organising, coordination, commanding (leading) and control) will be employed. Together with the destination management, stakeholders with different goals and objectives are expected to operate in line with a common goal. The clustering of tourism businesses, one of the stakeholders of the tourism destination, plays a very important role in the emergence of destination management. In addition, this situation causes businesses to act not only in line with their own interests but also in the interests of the destination. While avoiding activities that would endanger the existence of the destination with the unions they establish, they cause local administrations and fund managers to act in line with the infrastructure, superstructure and development opportunities needed. In addition to this, while ensuring the use and protection of social capital in that region, it also enables the development of intellectual capital. On the other hand, it causes the opening of new main and auxiliary enterprises and plays an active role in increasing the welfare level of the region. Therefore, clustering is very important in successful destination management.