Adaptation of Media and Technology Usage Scale and Attitude Scale to Arabic

Abstract

The aim of the study was to adapt the media and technology usage scale and attitude scale to Arabic. The methodology of the currentstudy was a quantitative method, as the questionnaire was used from 1100 university students. Then, exploratory factor analysis wasperformed on the media and technology usage scale. As a result of factor analysis, nine factors emerged. The nine factors are namedas follows on Facebook Check, general social media use, primary phone use, video games, media sharing, online friendships, emailusage, Facebook friendships, and smartphone use. The attitude scale has three factors. The three factors are named respectively asfollowing positive pttitude and negative attitude and Preference for Task Switching. The Cronbach alpha coefficient of the media andtechnology use subscale of the scale adapted to Arabic was found to be 0.757. This coefficient shows that the media and technologyusage subscale has a acceptable degree of internal consistency. In addition, the value of Cronbach alpha coefficient of the attitudesubscale was found be 0.699. This indicates that the attitude subscale has a acceptable degree of the internal consistency. As a result,the adapted Arabic form of media and technology usage and attitude scale is a scale that can reliably measure the media andtechnology usage and attitudes of individuals in Arabic-speaking places around the world.