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A Field Study on the Determination of the Credit Card Users’ Awareness Of the Products/Services Offered with Credit Cards: Turkey Case

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dc.contributor.authorKizgin, Yildiray
dc.contributor.authorKizgin, Yildiray
dc.contributor.authorKaraosmanoglu, Kubra
dc.contributor.authorKizgin, Yildiray
dc.contributor.authorHiz, Gulay
dc.contributor.authorKaraosmanoglu, Kubra
dc.contributor.authorKaraosmanoglu, Kubra
dc.contributor.authorBenli, Tahir
dc.contributor.authorHiz, Gulay
dc.contributor.authorHiz, Gulay
dc.date.accessioned2026-01-05T23:26:23Z
dc.date.issued2013-11-17
dc.description.abstractOne of the most powerful tools in helping businesses so as to gain a competitive edge is to produce innovative products. In order to emphasize the importance of innovation, the credit cards market has been selected in this article. The innovative products and services offered to credit card users by the banks have been investigated and discussed in an academic debate in this field. A questionnaire applied to 402 persons as to determine the credit card consumers’ use levels and awareness of credit card use in Turkey, and of an innovative product/service applications along with the credit cards.
dc.description.urihttps://doi.org/10.5539/ijbm.v8n23p13
dc.description.urihttp://www.ccsenet.org/journal/index.php/ijbm/article/download/29162/18641
dc.description.urihttps://dx.doi.org/10.5539/ijbm.v8n23p13
dc.identifier.doi10.5539/ijbm.v8n23p13
dc.identifier.eissn1833-8119
dc.identifier.issn1833-3850
dc.identifier.openairedoi_dedup___::c7f68d9f8661310256ca6325270924a8
dc.identifier.urihttps://hdl.handle.net/20.500.12597/43794
dc.identifier.volume8
dc.publisherCanadian Center of Science and Education
dc.relation.ispartofInternational Journal of Business and Management
dc.rightsOPEN
dc.subject.sdg9. Industry and infrastructure
dc.titleA Field Study on the Determination of the Credit Card Users’ Awareness Of the Products/Services Offered with Credit Cards: Turkey Case
dc.typeArticle
dspace.entity.typePublication
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