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The Influence of Marketing Mix Elements on Behavioral Intentions Towards The Destination: The Case of Safranbolu

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dc.contributor.authorKOÇOĞLU, Cenk Murat
dc.contributor.authorYAŞARSOY, Emrah
dc.date.accessioned2026-01-04T18:40:21Z
dc.date.issued2023-04-30
dc.description.abstractThe aim of this research is to reveal the influence of marketing mix elements on the behavioral intentions of tourists visiting Safranbolu. Questionnaire technique was used in this research, which was designed as quantitative. Convenience sampling method, which is one of the non-random sampling methods, was preferred as the sampling method. Questionnaire forms were implemented to 511 domestic tourists in a face-to-face environment. As a result of the data obtained, it was determined that the participants found the products and services offered in the destination sufficient, they wanted to visit this destination again, and they found the prices of the products and services reasonable. Moreover, the participants stated that the package tours to Safranbolu are sufficient, they care about the qualifications of the employees and they find the local people hospitable. As a result of the regression analysis to determine the purpose of the research, it was determined that the product and human variables positively affected the behavioral intentions towards the destination.
dc.description.urihttps://doi.org/10.18092/ulikidince.1133260
dc.identifier.doi10.18092/ulikidince.1133260
dc.identifier.endpage13
dc.identifier.issn1307-9832
dc.identifier.openairedoi_dedup___::108618587c36a66f6bebdcb0563069ec
dc.identifier.orcid0000-0002-9888-6051
dc.identifier.orcid0000-0002-9541-6601
dc.identifier.startpage1
dc.identifier.urihttps://hdl.handle.net/20.500.12597/40689
dc.publisherInternational Journal of Economics and Administrative Studies
dc.relation.ispartofUluslararası İktisadi ve İdari İncelemeler Dergisi
dc.rightsOPEN
dc.subject.sdg11. Sustainability
dc.subject.sdg16. Peace & justice
dc.titleThe Influence of Marketing Mix Elements on Behavioral Intentions Towards The Destination: The Case of Safranbolu
dc.typeArticle
dspace.entity.typePublication
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