The Effect of Environmental Concern on The Intention to Participate in Green Tourism

Abstract

Environmental pollution is increasing in the world. This situation causes an increase in the level of concern for the environment in individuals. For this reason, sustainability has become as important in the tourism sector as in other sectors. Changes have also started to occur in the preferences of consumers who are sensitive to the environment. Thus, the purpose of this research was to examine how environmental concern influences one's perspective on green tourism as well as their desire to engage in such activities. In order to do this, 394 consumers from different provinces of Türkiye were surveyed using questionnaires. Anxieties about the environment significantly influence one's outlook on ecotourism, according to structural equation modelling research. A person's positive attitude about green tourism significantly influences their propensity to engage in green tourism. A high mediating function for attitude towards green tourism was found in the effect of environmental concern on intention to participate in green tourism, according to the process macro analysis. Researchers, policymakers, and the sector as a whole were all given suggestions based on the study's conclusions.