Browsing by Author "Yayla, I."

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    Web of Science
    EXPLORING THE DETERMINANTS OF PRO-ENVIRONMENTAL BEHAVIOUR IN ECO-TOURISM: A CASE STUDY OF VISITORS TO THE AYAZINI RUINS
    (2023) Yayla, I.; Baydeniz, E.; Çilginoglu, H.
    This study aims to determine the pro-environmental behaviour influencing factors of tourists within the scope of eco-tourism. The population of the study consists of tourists visiting Ayazini Ruins. In the study, the data were collected using a questionnaire form with a convenience sampling method. 406 questionnaires were administered to the participants. The data were analyzed in the Smart PLS statistical program, and the structural equation model was used to analyze the data. Functional, social, and emotional value significantly positively affects environmental consciousness; conditional value does not positively influence environmental consciousness. Moreover, environmental consciousness significantly positively affects the green image, last chance experience, psychological ownership towards the environment, and pro-environment attitudes. Besides this green image, last chance experience, psychological ownership towards the environment, and pro-environment attitudes significantly positively affect pro-environment behaviour.
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    Web of Science
    The use of augmented reality technologies in tourism businesses from the perspective of UTAUT2
    (2024) Çaliskan, G.; Yayla, I.; Pamukçu, H.
    PurposeAugmented reality is one of the technologies that developed and became widespread, especially after the 2000s. It is seen that innovations such as 3D virtual reality glasses, artificial intelligence-supported smart chatbots that communicate with customers in a virtual environment, keyless hotel systems, the Internet of Things, augmented reality applications, smart personal assistants, digital infrastructure concepts and face recognition systems are used in tourism businesses. The place and use of augmented reality technologies in tourism enterprises are discussed in this study. This study was evaluated from the perspective of UTAUT2. The purpose of this study is to examine the usability of augmented reality technologies in tourism businesses.Design/methodology/approachWithin the scope of the study, interviews were held with augmented reality application developers, digital marketing agencies and accommodation business managers. The obtained data were processed with the MAXQDA analysis program.FindingsIt has been determined that augmented reality is a useful and informative technological tool for tourists, it can help sales, promotion and marketing activities, and its usability potency in accommodation businesses is high.Originality/valueWhen the literature is reviewed, it is understood that the studies that apply to the opinions of the application developers and the managers of the accommodation establishments are limited. Therefore, this study has been prepared to contribute to the literature in this respect. This study examines and discusses the use of augmented reality technologies in tourism enterprises, the benefits and difficulties they will create from the perspective of application developers and accommodation business managers and their place in tourism enterprises. This study was evaluated from the perspective of UTAUT2. There is a need for research developed using UTAUT models in technology acceptance studies. In this respect, it will contribute to the literature.