Browsing by Author "Gerede, E."

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EVALUATION OF RIVAL PAIRS’ COMPETITIVE ACTIONS: THE CASE OF TURKISH INTERNATIONAL AIRLINE MARKET
(2024) Yaşar, M.; Gerede, E.
Air transportation is a sector where more than one competitor faces each other in many markets simultaneously, and the competition is experienced based on the route. The study aims to classify the competitive actions performed by 26 airlines in the Turkish international airline market from 2014-2018. The study aims to classify the competitive actions performed by 26 airlines in the Turkish international airline market from 2014-2018. The evaluation of these actions will be conducted in the context of the rival pair. The study aims to classify the competitive actions performed by 26 airlines in the Turkish international airline market from 2014-2018. The study classified competitive actions based on their types and identified the preferred moves of airlines. The results indicate that traditional airlines tend to use schedule-based actions more frequently. Additionally, all airlines tend to use schedule and price-related actions the most. The analysis of the actions between competitors reveals an asymmetry of rivalry among the airlines.
Examination of the factors determining the operational and financial performance of airlines: The case of the Turkish international airline market
(2023.01.01) Yasar, M.; Gerede, E.
PURPOSE: Firms that want to obtain an advantageous market position , a sustainable long-term competitive advantage in a competitive market place are engaged in competitive behavior in order to realize these goals. Competitive behavior is realized by competitive moves that they have made under real market conditions or by reactions (retaliation) against these moves. Those who initiate the action (Actors), those who respond to the actions (Responders) and competitive actions constitute the competitive dynamics of an industry. The results of the competitive actions carried out within the scope of competitive dynamics are monitored within the scope of market performance. The aim of this study is to reveal the factors that affect the operational and financial market performance of airline companies competing in the Turkish international airline market.METHODOLOGY: In this context, 26 airlines competing in the Turkish international airline market were evaluated in the context of rival pairs between 2009 and 2018. The analysis of the models designed in the study was carried out by panel regression analysis.FINDINGS: The findings obtained in the study show the relative market share gain of airlines is positively influenced by their firm maturity, relative size, financial resources, total number of flights , fleet homogeneity, it is negatively impacted by their capability to deploy resources. According to research, the relative Revenue Passenger Kilometers is positively impacted by the relative size of the airlines, the same business model, and Load Factor, but negatively impacted by resource deployment capability and competing in the same alliance. While the resource allocation capability and efficiency of the airlines have a positive effect on the net result, firm maturity and total number of flights have a negative effect. It has been revealed that the resource deployment capability of airlines , efficiency of airline firm have a positive effect on financial performance, while firm maturity, the total number of flights , slack resources have a negative effect.IMPLICATIONS: By introducing additional variables-such as fleet homogeneity, business model, strategic alliances, and codesharing - to the variables utilized in prior studies, this research is expected to add to the body of knowledge on competitive dynamics. Airlines will be guided in and before their actions in a competitive marketplace by understanding the circumstances in which they will demonstrate greater operational and financial performance than their rivals. ORIGINALITY , VALUE: Knowing in which situations airlines will show better operational and financial performance against their competitors will guide them in and before their actions in a competitive marketplace.
PERIODIC ANALYSIS OF THE COMPETITIVE DYNAMICS OF TURKISH CIVIL AVIATION IN THE 100TH ANNIVERSARY OF THE TURKISH REPUBLIC
(2024) Yaşar, M.; Gerede, E.
The aim of this study is to evaluate the development of Turkish civil aviation in the context of competitive dynamics. The research divides the 100-year history of the Republic into different periods, taking as milestones the major events affecting Turkish civil aviation. The research was based on archival sources, recent industry reports and supported by an extensive literature review. The results of the research indicate the existence of a small number of factors that constitute the dynamics of competition in Turkish civil aviation, which was still in its developmental stage in the early years of the Turkish Republic. During this period, foreign airlines first tried to enter the market through concessions. In the 1930s, the Turkish Airlines State Management Administration (THY) was established, which later continued its activities under the Turkish Airlines brand, and THY continued to exist on its own, except for small initiatives, until the 1980s. This situation led to the continuation of Turkish civil aviation in a monopolistic structure. With the liberalisation movements of 1983 and 2003, the nature of competition changed, the number of airlines increased and the competitive dynamics of the sector started to develop. The research is important in terms of presenting the competitive dynamics of Turkish civil air transport in a systematic way within the history of the Turkish Republic.