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THE EFFECT OF AESTHETIC EXPERIENCE ON SATISFACTION AND BEHAVIORAL INTENTION: THE CASE OF KASTAMONU

dc.contributor.authorŞİMŞEK, Aykut
dc.date.accessioned2026-01-04T18:48:45Z
dc.date.issued2023-06-06
dc.description.abstractAesthetic experiences have always been important for people, and tourists' aesthetic experiences towards the destination positively affect tourist satisfaction. This ensures that the destination is recommended to others, revisited, and similar destinations are visited. Therefore, behavioral intentions are also seen as a factor that will benefit destinations for long-term competitiveness, especially because it is difficult and costly to reach new customers. Based on this situation, the aim of the study is that investigate the effect of aesthetic experience on satisfaction and behavioral intention in Kastamonu, a destination with cultural, natural and historical riches. For this purpose, data were collected through a questionnaire. The questionnaires were conducted face to face on a voluntary basis to the tourists visiting the touristic points in the city center between August and September 2021. As a result of the analyzes made, it has been defined that the aesthetic experience has positive effect on satisfaction. Additionally, it was determined that satisfaction affects behavioral intentions. Based on the research results, it is possible to say that the tourists who are satisfied with their visit to Kastamonu will recommend Kastamonu to others about to say positive things, and encourage them to visit Kastamonu.
dc.description.urihttps://doi.org/10.58455/cutsad.1236183
dc.description.urihttps://hdl.handle.net/20.500.12395/50596
dc.identifier.doi10.58455/cutsad.1236183
dc.identifier.endpage87
dc.identifier.issn2548-0588
dc.identifier.openairedoi_dedup___::a812a11996de6c195c30610ac5004d99
dc.identifier.orcid0000-0002-3317-2330
dc.identifier.startpage77
dc.identifier.urihttps://hdl.handle.net/20.500.12597/40777
dc.publisherSelcuk University
dc.relation.ispartofÇatalhöyük Uluslararası Turizm ve Sosyal Araştırmalar Dergisi
dc.rightsOPEN
dc.subjectKastamonu
dc.subjectTourist
dc.subjectDavranışsal Niyet
dc.subjectTurist
dc.subjectSatisfaction
dc.subjectAesthetic Experience
dc.subjectBehavioral Intention
dc.subjectEstetik Deneyim
dc.subjectMemnuniyet
dc.subject.sdg11. Sustainability
dc.titleTHE EFFECT OF AESTHETIC EXPERIENCE ON SATISFACTION AND BEHAVIORAL INTENTION: THE CASE OF KASTAMONU
dc.typeArticle
dspace.entity.typePublication
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