A Qualitative Research on the Cloud Kitchen Model: Avane Cloud Kitchens

Abstract

The digitalizing world with the developing technology has brought this change in all sectors. The food and beverage sector is one of the sectors affected by this change. In addition to the technological innovations that emerged in stages such as purchasing, supply and production, innovations have also occurred in business models. One of these innovations is the cloud kitchen model, the number of which is increasing day by day. This study has been prepared to explain the cloud kitchen model and to examine the Avane Cloud Kitchens example. The data were obtained using a semi-structured form in a face-to-face interview with Ahmet Orhon, the founder and CEO of Avane Cloud Kitchens. It is thought that the study includes primary data on cloud kitchens and the transfer of the model within the framework of Avane Cloud Kitchens will contribute to this issue in the literature and will be beneficial for future studies.