Turistik Noktalara İlişkin Ziyaretçi Fotoğraflarının Göstergebilimsel Açıdan Değerlendirilmesi ve Kamu Kurum Fotoğrafları ile Kıyaslanması

Abstract

The purpose of this study is to analyze semiotic aspects by comparing the visitor photos of the touristic spots in Kastamonu Province and the promotional photos of the provincial official institutions. 21 touristic spots determined in the research were scanned on Instagram. A total of 2008 photographs were analyzed by content analysis. The photos are divided into five groups among themselves for each point. Among the group with the highest value, one of the frequently preferred background photos was selected and compared with the photos on official institution sites. The most shared tourist spots, natural riches are pointing. These; Horma Canyon (17.8%), Ilgaz Mountain National Park (13.75%), Inebolu Beach (8.81%), Kure Mountains National Park (8.42%) and Cide Gideros Bay (7.82%) has been identified. In the photographs of public institutions, seven tourist spots that are similar to the photograph angles shared by the visitors were identified. Less similarities and fewer contrasts were detected at other tourist spots. In the research, it emphasized the prominent values in the Kastamonu destination, and which aspects of these touristic spots were highlighted by visitors, and suggestions were made for the use of photographs in the promotional activities of official institutions.