Süreç Yönetiminin Ürün İnovasyon Performansı Üzerindeki Etkisinde Rekabet Yoğunluğunun Düzenleyici Rolü

Abstract

Due to the intense competition conditions experienced in the textile sector, companies need to give maximum importance to process management and product innovation in order to increase their competitiveness. In this study, the regulatory role of competitive intensity in the impact of process management on product innovation performance was investigated. For this purpose, data were collected from 124 manufacturing companies operating in textile sector in Istanbul. The data were analyzed by structural equation model. As a result of the analyzes, it was found that process management and competition intensity had a positive effect on product innovation performance. As a result of regulatory impact analysis, the effect of competitive intensity on the effect of process management on product innovation performance was obtained.