Structural Equality Modeling (SEM) of Shopping Malls as a Spatial Reflection of Urban Consumption: A Perspective of Generation Groups

Abstract

This research aims to determine the effect of area characteristics on the shopping preferences of X and Y generations in shopping centers selected in Ankara and Istanbul. Data were collected using the survey technique to determine the profiles of the users and to question the differences between generations. As a result of the data obtained, the shopping mall characteristics affecting the preferences of the generation groups were investigated with the structural equation model (SEM). As a result of the model, it was determined that the factor affecting the preferences the most was planning. Then, the relationship between shopping satisfaction and behavioral intentions of the X and Y generations was examined by using correlation analysis in the SPSS software. There were significant intergenerational differences (p