Yayın:
SALES EFFECT OF DIGITAL MARKETING IN SMALL AND MEDIUM-SIZED ACCOMMODATION ENTERPRISES IN CORE CAPPADOCIA

Basit Görünüm
dc.contributor.authorErdoğan, Yakup
dc.contributor.authorGüneren Özdemir, Ebru
dc.date.accessioned2026-01-04T15:48:42Z
dc.date.issued2021-09-30
dc.description.abstractThe subject of the study is the effects on sales of the use of digital marketing tools by tourism SMEs in the Core Cappadocia region. The data obtained for the purpose of determining the uses and impacts were obtained as a result of the questionnaire applied to the owners or managers in 48 accommodation enterprises, which have been defined as SME in the Core Cappadocia region. The collected data were analysed with SPSS 21 package program. It has been determined that there is a positive significant relationship between the usage of digital marketing tools and their effects on sales, and there is no significant change in the annual turnover of the enterprises after the use of digital marketing tools. In addition, it has been determined that the use of digital marketing tools does not differ significantly according to the availability of a marketing department.
dc.description.urihttps://doi.org/10.17498/kdeniz.944276
dc.description.urihttps://dergipark.org.tr/en/download/article-file/1793282
dc.description.urihttps://dx.doi.org/10.17498/kdeniz.944276
dc.description.urihttps://dergipark.org.tr/en/pub/kdeniz/issue/64945/944276
dc.description.urihttp://hdl.handle.net/20.500.11787/6629
dc.description.urihttps://dergipark.org.tr/tr/pub/kdeniz/issue/64945/944276
dc.identifier.doi10.17498/kdeniz.944276
dc.identifier.endpage23
dc.identifier.issn1308-6200
dc.identifier.openairedoi_dedup___::adc0ab67995dd866bd2c72a93093efaf
dc.identifier.orcid0000-0002-0234-8102
dc.identifier.orcid0000-0003-2669-4402
dc.identifier.startpage1
dc.identifier.urihttps://hdl.handle.net/20.500.12597/39075
dc.identifier.volume1
dc.publisherDergi Karadeniz
dc.relation.ispartofKaradeniz Uluslararası Bilimsel Dergi
dc.rightsOPEN
dc.subjectÇekirdek Kapadokya
dc.subjectDijital pazarlama
dc.subjectTurizm (Diğer)
dc.subjectDigital marketing
dc.subjectTourism (Other)
dc.subjectDigital Marketing
dc.subjectSales Effect of Digital Marketing
dc.subjectSmall and Medium-Sized Accommodation Enterprises
dc.subjectCore Cappadocia
dc.subjectCore Cappadocia
dc.subjectцифровой маркетинг
dc.subjectвлияние цифрового маркетинга на продажи
dc.subjectгостиничный бизнес малого и среднего бизнеса
dc.subjectCore Cappadocia.
dc.subjectSatış etkisi
dc.subjectDijital Pazarlama
dc.subjectDijital Pazarlamanın Satış Etkisi
dc.subjectKüçük ve Orta Ölçekli Konaklama İşletmeleri
dc.subjectÇekirdek Kapadokya
dc.subjectSales effect
dc.subject.sdg8. Economic growth
dc.titleSALES EFFECT OF DIGITAL MARKETING IN SMALL AND MEDIUM-SIZED ACCOMMODATION ENTERPRISES IN CORE CAPPADOCIA
dc.typeArticle
dspace.entity.typePublication
local.api.response{"authors":[{"fullName":"Yakup Erdoğan","name":"Yakup","surname":"Erdoğan","rank":1,"pid":{"id":{"scheme":"orcid","value":"0000-0002-0234-8102"},"provenance":null}},{"fullName":"Ebru Güneren Özdemir","name":"Ebru","surname":"Güneren Özdemir","rank":2,"pid":{"id":{"scheme":"orcid","value":"0000-0003-2669-4402"},"provenance":null}}],"openAccessColor":"gold","publiclyFunded":false,"type":"publication","language":{"code":"und","label":"Undetermined"},"countries":null,"subjects":[{"subject":{"scheme":"keyword","value":"Çekirdek Kapadokya"},"provenance":null},{"subject":{"scheme":"keyword","value":"Dijital pazarlama"},"provenance":null},{"subject":{"scheme":"keyword","value":"Turizm (Diğer)"},"provenance":null},{"subject":{"scheme":"keyword","value":"Digital marketing"},"provenance":null},{"subject":{"scheme":"keyword","value":"Tourism (Other)"},"provenance":null},{"subject":{"scheme":"SDG","value":"8. Economic growth"},"provenance":null},{"subject":{"scheme":"keyword","value":"Digital Marketing;Sales Effect of Digital Marketing;Small and Medium-Sized Accommodation Enterprises;Core Cappadocia"},"provenance":null},{"subject":{"scheme":"keyword","value":"Core Cappadocia"},"provenance":null},{"subject":{"scheme":"keyword","value":"цифровой маркетинг;влияние цифрового маркетинга на продажи;гостиничный бизнес малого и среднего бизнеса;Core Cappadocia."},"provenance":null},{"subject":{"scheme":"keyword","value":"Satış etkisi"},"provenance":null},{"subject":{"scheme":"keyword","value":"Dijital Pazarlama;Dijital Pazarlamanın Satış Etkisi;Küçük ve Orta Ölçekli Konaklama İşletmeleri;Çekirdek Kapadokya"},"provenance":null},{"subject":{"scheme":"keyword","value":"Sales effect"},"provenance":null}],"mainTitle":"SALES EFFECT OF DIGITAL MARKETING IN SMALL AND MEDIUM-SIZED ACCOMMODATION ENTERPRISES IN CORE CAPPADOCIA","subTitle":null,"descriptions":["<jats:p xml:lang=\"en\">The subject of the study is the effects on sales of the use of digital marketing tools by tourism SMEs in the Core Cappadocia region. The data obtained for the purpose of determining the uses and impacts were obtained as a result of the questionnaire applied to the owners or managers in 48 accommodation enterprises, which have been defined as SME in the Core Cappadocia region. The collected data were analysed with SPSS 21 package program. It has been determined that there is a positive significant relationship between the usage of digital marketing tools and their effects on sales, and there is no significant change in the annual turnover of the enterprises after the use of digital marketing tools. In addition, it has been determined that the use of digital marketing tools does not differ significantly according to the availability of a marketing department.</jats:p>"],"publicationDate":"2021-09-30","publisher":"Dergi Karadeniz","embargoEndDate":null,"sources":["Crossref","Issue: 51 1-23","1308-6200","Karadeniz Uluslararası Bilimsel Dergi","Чephoe Mope"],"formats":["application/pdf"],"contributors":["Nevşehir Hacı Bektaş Veli Üniversitesi/turizm fakültesi/turizm işletmeciliği bölümü/turizm işletmeciliği anabilim dalı","0000-0003-2669-4402","37053"],"coverages":null,"bestAccessRight":{"code":"c_abf2","label":"OPEN","scheme":"http://vocabularies.coar-repositories.org/documentation/access_rights/"},"container":{"name":"Karadeniz Uluslararası Bilimsel Dergi","issnPrinted":"1308-6200","issnOnline":null,"issnLinking":null,"ep":"23","iss":null,"sp":"1","vol":"1","edition":null,"conferencePlace":null,"conferenceDate":null},"documentationUrls":null,"codeRepositoryUrl":null,"programmingLanguage":null,"contactPeople":null,"contactGroups":null,"tools":null,"size":null,"version":null,"geoLocations":null,"id":"doi_dedup___::adc0ab67995dd866bd2c72a93093efaf","originalIds":["10.17498/kdeniz.944276","50|doiboost____|adc0ab67995dd866bd2c72a93093efaf","3199171894","oai:acikerisim.nevsehir.edu.tr:20.500.11787/6629","50|od______3070::87af2907efc6843002ba4be9ab8f1901","oai:dergipark.org.tr:article/944276","50|tubitakulakb::500a6a5a14b0f9c863481611ec3c4b6e"],"pids":[{"scheme":"doi","value":"10.17498/kdeniz.944276"},{"scheme":"handle","value":"20.500.11787/6629"}],"dateOfCollection":null,"lastUpdateTimeStamp":null,"indicators":{"citationImpact":{"citationCount":2,"influence":2.751338e-9,"popularity":3.2879994e-9,"impulse":1,"citationClass":"C5","influenceClass":"C5","impulseClass":"C5","popularityClass":"C5"}},"instances":[{"pids":[{"scheme":"doi","value":"10.17498/kdeniz.944276"}],"type":"Article","urls":["https://doi.org/10.17498/kdeniz.944276"],"publicationDate":"2021-09-30","refereed":"peerReviewed"},{"pids":[{"scheme":"doi","value":"10.17498/kdeniz.944276"}],"type":"Article","urls":["https://dergipark.org.tr/en/download/article-file/1793282"],"refereed":"nonPeerReviewed"},{"alternateIdentifiers":[{"scheme":"mag_id","value":"3199171894"},{"scheme":"doi","value":"10.17498/kdeniz.944276"}],"type":"Other literature type","urls":["https://dx.doi.org/10.17498/kdeniz.944276"],"refereed":"nonPeerReviewed"},{"pids":[{"scheme":"handle","value":"20.500.11787/6629"}],"type":"Article","urls":["https://dergipark.org.tr/en/pub/kdeniz/issue/64945/944276","http://hdl.handle.net/20.500.11787/6629"],"publicationDate":"2022-06-13","refereed":"nonPeerReviewed"},{"alternateIdentifiers":[{"scheme":"doi","value":"10.17498/kdeniz.944276"}],"type":"Article","urls":["https://dergipark.org.tr/tr/pub/kdeniz/issue/64945/944276"],"publicationDate":"2021-05-28","refereed":"nonPeerReviewed"}],"isGreen":true,"isInDiamondJournal":false}
local.import.sourceOpenAire

Dosyalar

Koleksiyonlar

Publications