Yayın:
CASTING A DIGITAL SPELL: HOW SOCIALMEDIAINFLUENCERS SHAPE DESTINATION MARKETING

Basit Görünüm
dc.contributor.authorTopbaş, A.
dc.contributor.authorOktay, K.
dc.date.accessioned2026-01-04T20:12:30Z
dc.date.issued2024-03-26
dc.description.abstractIn a time when social media has taken the front stage, the travel and tourism industry has changed dramatically. The development of social media influencers as important players in destination marketing has been a major driving force behind this change. This essay aims to explore the significant impact these digital trendsetters have on destination marketing. It explores the strategies and achievementsof influencer marketing efforts, demonstrating how these digital pioneers are changing the travel landscape and impacting the choices made by travelers. To investigate the impact of influencer marketing and provide a summary of studies in these areas, a review of the literature was conducted as part of this study.
dc.description.urihttps://doi.org/10.55956/fteg9814
dc.identifier.doi10.55956/fteg9814
dc.identifier.eissn2790-833X
dc.identifier.endpage200
dc.identifier.issn2788-4724
dc.identifier.openairedoi_________::75b9ac6ed47b70b736e04f8eb441b917
dc.identifier.orcid0000-0002-1196-4126
dc.identifier.orcid0000-0002-1884-1145
dc.identifier.startpage193
dc.identifier.urihttps://hdl.handle.net/20.500.12597/41651
dc.identifier.volume1
dc.publisherDulaty University
dc.relation.ispartofBulletin of Dulaty University
dc.titleCASTING A DIGITAL SPELL: HOW SOCIALMEDIAINFLUENCERS SHAPE DESTINATION MARKETING
dc.typeArticle
dspace.entity.typePublication
local.api.response{"authors":[{"fullName":"A. Topbaş","name":"A.","surname":"Topbaş","rank":1,"pid":{"id":{"scheme":"orcid","value":"0000-0002-1196-4126"},"provenance":null}},{"fullName":"K. Oktay","name":"K.","surname":"Oktay","rank":2,"pid":{"id":{"scheme":"orcid_pending","value":"0000-0002-1884-1145"},"provenance":null}}],"openAccessColor":null,"publiclyFunded":false,"type":"publication","language":{"code":"und","label":"Undetermined"},"countries":null,"subjects":null,"mainTitle":"CASTING A DIGITAL SPELL: HOW SOCIALMEDIAINFLUENCERS SHAPE DESTINATION MARKETING","subTitle":null,"descriptions":["<jats:p>In a time when social media has taken the front stage, the travel and tourism industry has changed dramatically. The development of social media influencers as important players in destination marketing has been a major driving force behind this change. This essay aims to explore the significant impact these digital trendsetters have on destination marketing. It explores the strategies and achievementsof influencer marketing efforts, demonstrating how these digital pioneers are changing the travel landscape and impacting the choices made by travelers. To investigate the impact of influencer marketing and provide a summary of studies in these areas, a review of the literature was conducted as part of this study.</jats:p>"],"publicationDate":"2024-03-26","publisher":"Dulaty University","embargoEndDate":null,"sources":["Crossref"],"formats":null,"contributors":null,"coverages":null,"bestAccessRight":null,"container":{"name":"Bulletin of Dulaty University","issnPrinted":"2788-4724","issnOnline":"2790-833X","issnLinking":null,"ep":"200","iss":null,"sp":"193","vol":"1","edition":null,"conferencePlace":null,"conferenceDate":null},"documentationUrls":null,"codeRepositoryUrl":null,"programmingLanguage":null,"contactPeople":null,"contactGroups":null,"tools":null,"size":null,"version":null,"geoLocations":null,"id":"doi_________::75b9ac6ed47b70b736e04f8eb441b917","originalIds":["10.55956/fteg9814","50|doiboost____|75b9ac6ed47b70b736e04f8eb441b917"],"pids":[{"scheme":"doi","value":"10.55956/fteg9814"}],"dateOfCollection":null,"lastUpdateTimeStamp":null,"indicators":{"citationImpact":{"citationCount":0,"influence":2.5349236e-9,"popularity":2.4744335e-9,"impulse":0,"citationClass":"C5","influenceClass":"C5","impulseClass":"C5","popularityClass":"C5"}},"instances":[{"pids":[{"scheme":"doi","value":"10.55956/fteg9814"}],"type":"Article","urls":["https://doi.org/10.55956/fteg9814"],"publicationDate":"2024-03-26","refereed":"peerReviewed"}],"isGreen":false,"isInDiamondJournal":false}
local.import.sourceOpenAire

Dosyalar

Koleksiyonlar

Publications