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Determinants of the Usage of ChatGPT in the Tourism and Hospitality Industry: A Model Proposal from the Technology Acceptance Perspective

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dc.contributor.authorSÖKMEN, Alptekin
dc.contributor.authorARICI, Hasan Evrim
dc.contributor.authorÇALIŞKAN, Gürkan
dc.date.accessioned2026-01-04T20:14:50Z
dc.date.issued2024-03-30
dc.description.abstractChatGPT is a generative artificial intelligence technology. It is a technology that is becoming more widely used. This research aimed to identify the determinants of the usage of ChatGPT in the tourism and hospitality industry. For this purpose, a systematic literature review was conducted, and six determinants of ChatGPT usage were identified. These are experience quality, satisfaction, interaction, ethics, reliability, and design features. These determined variables affect the behavioral intention regarding the usage of ChatGPT. Within the scope of the findings, a model for using ChatGPT is proposed from the perspective of the Technology Acceptance Model. Determinants of the use of ChatGPT in the tourism and hospitality industry have been identified. Relevant articles were subjected to thematic analysis and themes were determined. These; quality of experience, satisfaction, interaction, ethics, reliability and design features. In this research, determinants regarding the use of ChatGPT in the tourism and accommodation sector were identified and recommendations were made.
dc.description.urihttps://doi.org/10.21325/jotags.2024.1398
dc.identifier.doi10.21325/jotags.2024.1398
dc.identifier.eissn2147-8775
dc.identifier.openairedoi_________::52d71ebce8b5a1ffb3fd566925a9997d
dc.identifier.orcid0000-0002-5162-0918
dc.identifier.orcid0000-0003-3429-4513
dc.identifier.orcid0000-0003-2596-153x
dc.identifier.urihttps://hdl.handle.net/20.500.12597/41674
dc.language.isoeng
dc.publisherJournal of Tourism and Gastronomy Studies
dc.relation.ispartofJournal of Tourism and Gastronomy Studies
dc.rightsOPEN
dc.subject.sdg3. Good health
dc.titleDeterminants of the Usage of ChatGPT in the Tourism and Hospitality Industry: A Model Proposal from the Technology Acceptance Perspective
dc.typeArticle
dspace.entity.typePublication
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