Development and Verification of Marketing Capabilities Scale for B2B Firms

Ozdemir, NKavak, B2023-04-192023-04-192021.01.011306-6730https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=dspace_ku&SrcAuth=WosAPI&KeyUT=WOS:000663309100011&DestLinkType=FullRecord&DestApp=WOShttps://hdl.handle.net/20.500.12597/10821Development and Verification of Marketing Capabilities Scale for B2B FirmsArticle10.17153/oguiibf.908930WOS:000663309100011489511162